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Landmark Group – Company Overview

Landmark Group is a UAE-based retail and hospitality conglomerate headquartered in Dubai. Founded in 1973 by Indian entrepreneur Micky Jagtiani, the Group began with a single store in Bahrain and has grown into one of the largest omnichannel retail and hospitality organizations across the Middle East, Africa, and Asia. For over five decades, Landmark Group has played a pivotal role in shaping the region’s retail landscape — driven by innovation, customer focus, and a strong sense of purpose.

Fitness First is one of the world’s leading health and fitness companies owned and operated by Landmark Group, a leading retail organization in the Middle East. We have over 70,000 members in over 50 clubs across 40 locations across the UAE, Bahrain, Qatar, Saudi Arabia, and Kuwait.We offer world-class facilities, the latest innovation, internationally accredited fitness experts, and the warmest customer experience.Convenience is at the heart of everything we do. That’s why you’ll find our fitness experiences cater to your every need. We are open 7 days a week, have unlimited complimentary classes plus incredible added value through our Good Vibes program.

Scale & Presence

2,500+ stores
Presence across 15+ countries
53,000+ employees representing nearly 100 nationalities
35+ million loyalty members through Shukran and Landmark Rewards

The Group’s portfolio spans fashion, home, electronics, hospitality, leisure, healthcare, and value retail — creating exceptional value for the communities it serves.

Core Business Divisions

Retail :Landmark Group operates 21 trusted brands across multiple categories:

Fashion

Babyshop
Centrepoint
Lifestyle
Max Fashion
Shoe Mart
Splash
Iconic
Easy Buy
Shoexpress
Styli

Electronics & Home

Emax
Home Centre
Home Box

Hospitality & Leisure

The Group has expanded into hospitality, dining, and wellness, including:

Citymax Hotels
Fitness First (regional operations)
Balance Spa & Salon
Landmark Leisure
Foodmark

Restaurant Brands (Franchise & Owned)

Nando’s
Carluccio’s
Max Hamburgers
The Meat Company
Zafran
Tribes
Ushna
Chi’Zen
Max’s

Viva Supermarket

Launched in February 2018, Viva is Landmark Group’s value-focused supermarket chain in the UAE.

Rapid expansion to 16 stores within 18 months
53 stores by 2021
77 stores across all Emirates as of 2023

Viva operates on a discount model designed to help families significantly reduce annual grocery expenses.

Culture & Values

Landmark Group attributes its success to its people — known internally as Landmarkers.

The Group fosters a culture built on:

Listening
Empowering
Adapting
Delivering with integrity

With a customer-first philosophy, Landmark continues to innovate through omnichannel retail strategies, loyalty programmes, and technology-driven solutions to enhance every interaction.

Purpose

Landmark Group lives its purpose daily:

Creating exceptional value for all the lives we touch.

From a single store in 1973 to a multi-billion-dollar international enterprise, Landmark Group remains one of the region’s most influential retail and hospitality powerhouses.

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