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e& (formerly Etisalat) – Company Overview

e&, formerly known as Etisalat, is a leading Emirati state-owned telecommunications and technology group headquartered in Abu Dhabi, United Arab Emirates. Established in 1976, the company has evolved from a national telecom provider into a global technology and investment conglomerate.

Today, e& is ranked among the world’s largest telecom operators by subscriber base and is one of the most valuable companies in the Middle East by market capitalization.

Financial Strength & Market Position

As of recent reporting:

2021 Revenue: AED 53.3 billion
2021 Net Profit: AED 11.1 billion
Market Capitalization: Approximately AED 329 billion

Recent quarterly revenues demonstrate consistent growth momentum:

2023: Q1 (AED 13B), Q2 (AED 13.6B), Q3 (AED 13.3B), Q4 (AED 13.7B)
2024: Q1 (AED 14.2B), Q2 (AED 14B), Q3 (AED 14.4B), Q4 (AED 16.4B)
2025: Q1 (AED 16.4B), Q2 (AED 18B), Q3 (AED 18.6B)

The company is a major regional Internet hub (AS8966), one of the largest international voice carriers in the Middle East and Africa, and ranks among the top global voice traffic carriers.

Transformation from Etisalat to e&

On 24 February 2022, the Group rebranded from Etisalat to e&, reflecting its strategic shift from a traditional telecommunications operator to a diversified global technology and investment powerhouse.

While the corporate identity changed, the Etisalat brand continues to operate within the UAE and certain international markets for telecom services.

Network & Technological Leadership

e& has consistently led innovation in the region:

Launched 4G LTE in 2011
First operator in the MENA region to launch 5G in 2018
Achieved a world record 5G live network speed of 30.5 Gbps in 2024
Completed one of the world’s largest Fibre-To-The-Home (FTTH) rollouts, positioning Abu Dhabi among the first fully fiber-connected capitals globally

The company operates international Points of Presence (PoPs) in cities including New York, London, Amsterdam, Frankfurt, Paris, and Singapore.

Business Divisions & Subsidiaries

Beyond telecom services, e& operates multiple specialized business units, including:

Etisalat Academy – Training & consultancy
Ebtikar – SIM and smart card manufacturing
Emirates Internet Exchange (EMIX) – Peering & data transit
eVision – Cable TV services
eMarine – Submarine cable services
Khazna Data Center Holdings (stake recently sold to G42)

The Group is also a major investor in:

Vodafone Group (14.6% stake)
Thuraya (34.5% stake)
PPF Telecom Group (50.1% stake operating under Yettel brand)

As of recent data, e& operates in 15+ countries across the Middle East, Asia, Africa, and Europe.

Organizational Structure

Headquartered in Abu Dhabi, e& operates through three UAE regional offices:

Abu Dhabi
Dubai
Sharjah (Northern Emirates hub covering Ajman, Umm Al Quwain, Fujairah, and Ras Al Khaimah)

Leadership

Key leadership milestones include:

Ahmad Abdulkarim Julfar (Group CEO – 2011)
Saleh Al Abdooli (Group CEO – 2016–2020)
Hatem Dowidar (Group CEO – from 2020 onward)

Strategic Vision

e& continues to position itself at the forefront of digital transformation by expanding into:

Cloud computing
Artificial intelligence
Fintech
Digital infrastructure
International telecom investments

With a strong financial foundation, advanced infrastructure, and a global outlook, e& remains a cornerstone of the UAE’s non-oil economy and a major force in the global telecommunications and technology landscape.

At Etisalat Services Holding, we are committed to redefining excellence in the world of business solutions. With a profound dedication to innovation, sustainability, and unparalleled service, we offer a comprehensive range of services tailored to empower your organization. From cutting-edge training and development programs to dynamic business marketing solutions, integrated facilities management, efficient manpower solutions and a luxurious 3-star hotel and sports club, we are your strategic partner for success. Additionally, through our EV charging solutions, our commitment to sustainability is evidently reflects our dedication to a greener future. With a relentless focus on mobile solutions and telecom network & infrastructure expertise, we ensure that you are well-equipped for the digital age. Welcome to a world of limitless possibilities, where our expertise meets your ambition. Join hands with Etisalat Services Holding and embark on a journey towards enhanced performance and growth.

Sr. Manager/Product Marketing-Digital Entertainment

Job Description

The Senior Manager – Product Marketing (eSports) will own the product strategy, development, lifecycle, go-to-market execution, positioning, and commercial performance of the eSports portfolio.
The role is responsible for defining the eSports value proposition, launching and scaling new products and services, and driving customer acquisition, engagement, and monetization across consumer segments

Responsibilities

Define and execute end-to-end go-to-market strategies for eSports products and propositions.
Own value proposition, pricing strategy, and market positioning in collaboration with relevant stakeholders.
Manage the end-to-end launch lifecycle for new eSports tournaments, products and features, from market validation and commercial readiness to post-launch optimization.
Translate technical and platform capabilities into clear, customer-centric benefits.
Own and track commercial KPIs, including revenues, customer acquisition, churn, engagement, and usage.
Work closely with pricing and finance to develop business cases, forecasts, and ROI models for eSports initiatives.
Identify synergies with core telecom services and collaborate with consumer segments to drive upsell, cross-sell, and bundled offers.
Manage the eSports online and offline tournaments, leagues, sponsorships, and community engagement initiatives.
Own the end-to-end offline eSports tournament calendar, ensuring execution excellence and brand impact.
Manage partnerships with global and regional gaming platforms, publishers, eSports organizers, OEMs, and influencers, driving mutual commercial value.
Define and evolve the eSports brand narrative, aligned with the company’s master brand.
Collaborate with MarCom and partners to deliver integrated ATL, BTL, digital, influencer, and experiential campaigns.
Ensure consistent messaging across digital channels, events, and customer touchpoints.
Develop a deep understanding of gamer segments, behaviors, and motivations across casual, competitive, and hardcore audiences.
Leverage data, insights, and customer research to continuously optimize propositions and marketing performance.
Monitor and assess market trends across eSports, cloud gaming, PC and console gaming, mobile gaming, and AI-driven gaming innovations.

Qualifications

Bachelor degree in Marketing, Business, Engineering, or related field
8–12+ years in product management & marketing, with at least 3-5 years in gaming & eSports.

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