Abu Dhabi Motors LLC (ADM) is the official importer and distributor for the BMW Group—encompassing BMW, MINI, BMW Motorrad, BMW ALPINA, and Rolls-Royce Motor Cars—across Abu Dhabi and Al Ain.Founded in 1985 under the umbrella of the United Al Saqer Group (UASG), the dealership has grown into one of the highest-volume BMW Group outlets in the Middle East.
1. Company Background & Origins
Abu Dhabi Motors began operations on May 25, 1985, under the leadership of Sheikh Mohammed Bin Butti Al Hamid.Initially starting as a modest showroom and workshop facility in Umm Al-Nar with 24 staff members, ADM underwent continuous expansion alongside the growth of the UAE’s luxury vehicle market.
Today, ADM employs over 800 staff across its sales, technical, body shop, parts, and administrative divisions.As part of the United Al Saqer Group LLC, ADM operates alongside a portfolio of companies spanning commercial vehicles (Dalma Motors), heavy equipment, construction, property management, and hospitality.
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│ United Al Saqer Group (UASG) │
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│ Abu Dhabi Motors LLC │
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┌───────────────┬───────────┼───────────┬───────────────┐
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BMW MINI Rolls-Royce ALPINA BMW Motorrad
(Vehicles & (Cooper & (Bespoke (High-Perf. (Premium
BPS Pre-Owned) Electric) Luxury) Variants) Motorcycles)
2. Brand Portfolio
Abu Dhabi Motors operates separate sales channels and showroom spaces dedicated to distinct automotive segments:
- BMW Vehicles: Full lineup of passenger sedans (3, 5, 7 Series), SAVs/SUVs (X1 through X7), performance M models, and fully electric i-series variants (i4, i7, iX).
- BMW Premium Selection (BPS): Certified pre-owned vehicle division offering vehicles with certified inspection, warranty coverage, and vehicle history checks.
- MINI: Urban compact vehicles including the Cooper 3-Door, 5-Door, Countryman, and electric MINI models.
- Rolls-Royce Motor Cars: Authorized dealership for bespoke luxury models (Phantom, Ghost, Cullinan, Spectre).
- BMW ALPINA: High-performance customized variants engineered on BMW platforms.
- BMW Motorrad: Tourer, roadster, adventure, and urban mobility motorcycles.
3. Network & Strategic Facilities
ADM maintains showroom and service operations in Abu Dhabi city, the industrial hub of Mussafah, and the Eastern Region city of Al Ain:
Abu Dhabi Motors Facilities
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Umm Al Nar (Airport Rd) Mussafah Hub Al Ain
- Flagship BMW Showroom - Dedicated Body Shop - Integrated Showroom
- Service & Parts Center - Heavy Repair Facilities - Service & Parts Hub
- Rolls-Royce / MINI / Motorrad - Certified Paint Center - BPS Pre-Owned Center
Major Facilities Breakdown
| Facility | Primary Functions | Key Features |
| Umm Al Nar (Airport Rd) | Primary Sales & Aftersales Hub | Features dedicated display lounges for BMW, MINI, BMW Motorrad, and Rolls-Royce, as well as fast-lane service bays. |
| Khalidiya Showroom | City-Center Showroom | Urban display center focusing on flagship models and new vehicle launches. |
| Mussafah Service Complex | Aftersales & Body Shop | Multi-bay workshop handling complex mechanical work, collision repair, aluminum work, and structural restoration. |
| Al Ain (Sanaiya) | Regional Sales & Service Center | Integrated showroom and workshop supporting customers across the Eastern Region. |
4. Key Operational Divisions
Sales & Customization
ADM offers standard showroom purchasing along with customization packages:
- BMW Individual Program: Customized interior upholstery, paint finishes, trim materials, and wheel configurations.
- Rolls-Royce Bespoke: Tailored finishes, custom starlight headliners, unique veneer integrations, and personalized color schemes built to customer specification.
- Corporate & Fleet Sales: Fleet leasing and volume vehicle supply for regional enterprises, government entities, and luxury hotels.
Aftersales & Maintenance
Maintenance services are delivered using specialized tools and manufacturer-certified technicians:
- BMW Service Inclusive (BSI): Prepaid maintenance packages covering oil services, air filters, microfilters, spark plugs, and brake fluid.
- BMW Repair Inclusive (BRI): Extended warranty options extending mechanical coverage past standard terms.
- Fast Lane Service: Minor maintenance procedures (e.g., oil changes, tire rotations, brake pad replacements) completed in fast-turnaround service windows.
- Genuine Parts & Accessories: Warehouse infrastructure holding OEM components, performance parts, and driver equipment.
5. Contact Information & Communication Channels
Customers can contact ADM through central communication points:
- Toll-Free Hotline (UAE):800 269
- Umm Al Nar Main Center:+971 2 507 5800
- Khalidiya Showroom:+971 2 681 1700
- Mussafah Service Center:+971 2 401 6333
- Al Ain Facility:+971 3 702 6000
- Digital Platforms:Official model configurations, stock browsing, service appointments, and test drive bookings are hosted via
bmw-abudhabi.com.
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