Landmark Group CAREERS : APPLY NOW FOR THE LATEST VACANCIES

Headquartered in Dubai, UAE, Landmark Group is one of the largest and most successful omnichannel retail and hospitality conglomerates in the Middle East, Africa, and the Indian subcontinent. Established in 1973 by Indian entrepreneur Micky Jagtiani with a single store in Bahrain, the Group moved its headquarters to the UAE in 1990. Over the past five decades, Landmark Group has grown into a multinational corporate powerhouse, operating more than 2,200 stores across 21 countries and occupying over 30 million square feet of retail space.

Driven by its core mission to create exceptional value for consumers, the Group employs a workforce of over 55,000 employees. It operates across several sectors, including value and mid-market fashion, home furniture, baby products, electronics, discount grocery, hospitality, healthcare, and leisure.

Evolution and Strategic Journey

• 1973 – Foundation in Bahrain: Micky Jagtiani opened Babyshop in Bahrain, catering to a niche demand for affordable children’s apparel and baby products.
• 1990 – Shift to Dubai: Recognizing the UAE’s potential as an emerging global trade hub, Landmark Group shifted its corporate base to Dubai. This strategic move accelerated regional expansion across the GCC.
• 1990s & 2000s – Portfolio Diversification: The Group launched flagship homegrown brands such as Home Centre, Centrepoint, Splash, and Max Fashion, alongside hospitality ventures.
• Digital Transformation: The Group embraced e-commerce, transforming its brick-and-mortar retail estate into an integrated omnichannel ecosystem.

Business Portfolio and Key Brands

Landmark Group operates through a dual approach: developing in-house homegrown brands tailored to regional tastes and securing franchise rights for international labels.

Retail and Fashion

• Centrepoint: A destination format concept bringing together four of the group’s key retail brands—Babyshop, Splash, Shoe Mart, and Lifestyle—under one roof for families.
• Max Fashion: Launched in 2004, Max is the group’s fastest-growing value fashion brand, operating hundreds of stores across the GCC and Asia.
• Splash: A fast-fashion brand catering to modern, youth-focused shoppers across the Middle East.
• Babyshop & Lifestyle: Dedicated concepts focusing on mother-and-baby products and modern home decor, cosmetics, and accessories, respectively.

Home and Electronics

• Home Centre: A destination for home furniture, decor, and kitchenware across the GCC.
• Home Box: A value-focused home furniture concept offering smart, compact living solutions.
• Emax: A consumer electronics retailer offering personal tech, appliances, and gadgets.

Food and Grocery Retailing

• VIVA Supermarket: Introduced in 2018 as the region’s first food discount store model. VIVA operates on a direct-to-consumer private-label model, offering high-quality grocery staples at low prices.

Hospitality, Leisure, and Healthcare

• Citymax Hotels: A budget hotel chain catering to business and leisure travelers in key locations across the UAE and India.
• Fitness First: Landmark holds the franchise rights for Fitness First across the Middle East, operating modern health clubs.
• Landmark Leisure: Manages family entertainment centers, including Fun City, Fun Block, and Tridom.

Supply Chain Infrastructure

To support thousands of retail outlets across diverse geographies, Landmark Group operates Omega Logistics in Jebel Ali Free Zone (JAFZA), Dubai. Key capabilities include:

1. Automated Order Fulfillment: Equipped with automated storage and retrieval systems (ASRS) and high-speed sorters to process thousands of garments per hour.
2. GCC Transit Hub: JAFZA’s strategic proximity to Jebel Ali Port and Al Maktoum International Airport allows efficient distribution across the Middle East, Africa, and South Asia.
3. Omnichannel Fulfillment: Handles inventory allocation for both physical retail stores and direct-to-consumer e-commerce orders from a central location.

Omnichannel Strategy and Innovation

Landmark Group has adapted to changing consumer habits by building an integrated omnichannel framework. Key digital initiatives include:

• Shukran Loyalty Program: A multi-brand loyalty program in the Middle East with over 10 million active members. It enables cross-brand rewards across retail, dining, and leisure outlets.
• E-Commerce Solutions: Dedicated apps and websites for individual brands (such as Max, Home Centre, and Centrepoint) that integrate features like Click & Collect, next-day delivery, and digital returns.
• Digital In-Store Experiences: Utilizing self-checkout kiosks, digital endless aisles, and mobile POS systems to streamline the in-store customer experience.

Corporate Social Responsibility and Sustainability

Landmark Group integrates community engagement and environmental sustainability into its core operations:

• Beat Diabetes Initiative: Launched in 2009, this regional health campaign promotes diabetes awareness, active lifestyles, and free blood-glucose testing across the GCC.
• Sustainable Operations: Focuses on energy-efficient lighting across stores, reducing single-use plastics, and installing solar panels on major logistics facilities like JAFZA.
• Ethical Sourcing: Implements strict vendor codes of conduct to ensure ethical labor practices, safe working environments, and responsible material sourcing.

Summary of Impact

Metric / Dimension	Overview
Founding Year & Origin	1973 (Bahrain); HQ shifted to Dubai, UAE in 1990
Global Footprint	2,200+ stores across 21 countries
Retail Area	Over 30 million sq. ft.
Workforce	55,000+ employees globally
Primary Business Units	Value & Fast Fashion, Home Goods, Electronics, Discount Grocery, Hospitality, Fitness & Leisure
Key Homegrown Brands	Centrepoint, Max, Splash, Babyshop, Home Centre, Home Box, VIVA, Citymax

From its origins as a single store in Bahrain, Landmark Group has grown into a retail and hospitality anchor in the UAE. By combining a customer-centric ethos, value pricing, localized brand development, and modern supply-chain technology, the Group remains a market leader in the region’s retail landscape.

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