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Miral: Developer of Abu Dhabi’s Leisure and Entertainment Landmarks
Established in 2011, Miral is Abu Dhabi’s premier creator and operator of immersive destinations and lifestyle experiences. Playing a crucial role in the economic diversification goals outlined in the Abu Dhabi Economic Vision 2030, Miral conceives, develops, and manages world-class leisure, cultural, and entertainment assets across the emirate. The group is best known for orchestrating the growth of Yas Island into an international tourism hub, alongside driving visitor strategies for Saadiyat Island.
1. Group Structure & Subsidiary Model
In late 2022, Miral unveiled a refreshed corporate identity, unifying its operations under three distinct subsidiaries to streamline development, experience delivery, and asset management:
[ Miral Group ]
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Miral Destinations Miral Experiences Yas Asset Management
• Promotes tourism & • Operates theme parks, • Manages infrastructure,
destination strategy attractions, & events real estate, & venues
• Formerly Experience Hub • Formerly Farah Experiences • Formerly Miral Asset Mgmt
- Miral Destinations: The destination management and marketing arm responsible for promoting Yas Island and Saadiyat Island to regional and international travelers.
- Miral Experiences: The operational engine that manages day-to-day guest operations, staff, and safety protocols across theme parks, cultural sites, and entertainment venues.
- Yas Asset Management: Operates and maintains commercial real estate, retail hubs, and supporting infrastructure across Miral’s portfolio.
2. Iconic Portfolio & Destinations
Miral’s portfolio includes some of the most recognized entertainment and cultural landmarks in the Middle East:
Yas Island Attractions
- Ferrari World Abu Dhabi: Home to Formula Rossa, the world’s fastest roller coaster, and Mission Ferrari.
- Warner Bros. World Abu Dhabi: The world’s largest indoor theme park, featuring six themed lands (including Gotham City and Metropolis), with a dedicated Harry Potter-themed land under development.
- SeaWorld Yas Island: The region’s first marine life theme park, housing the Yas SeaWorld Research & Rescue Center.
- Yas Waterworld: A high-capacity waterpark featuring over 40 rides and attractions.
- Etihad Arena & Yas Bay Waterfront: The Middle East’s largest indoor multi-purpose entertainment venue alongside a vibrant waterfront dining and nightlife district.
- CLYMB Abu Dhabi: Features the world’s largest indoor skydiving flight chamber and the region’s tallest indoor climbing wall.
[ Core Destinations & Landmarks ]
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Yas Island Entertainment Hub Saadiyat Island Cultural District
• Ferrari World, SeaWorld & Warner Bros. • teamLab Phenomena Abu Dhabi
• Etihad Arena & Yas Bay Waterfront • Natural History Museum Abu Dhabi
• CLYMB & Yas Waterworld Expansion • Cultural & Eco-Tourism Strategy
Saadiyat Island Cultural Developments
In partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), Miral oversees cultural landmarks that blend art, science, and nature:
- teamLab Phenomena Abu Dhabi: A massive, 17,000 m² immersive digital art space developed alongside the experiential art collective teamLab.
- Natural History Museum Abu Dhabi: A landmark scientific research and educational museum celebrating 13.8 billion years of natural history.
3. Major Expansion Projects & Future Vision
Miral continues to execute multi-billion-dirham development pipelines to elevate Abu Dhabi’s tourism capacity:
- Disney Theme Park & Resort: A historic partnership with The Walt Disney Company to develop, build, and operate a waterfront Disney theme park resort on Yas Island.
- Harry Potter-Themed Land: Integrating a dedicated Harry Potter destination inside Warner Bros. World Abu Dhabi.
- Yas Waterworld Expansion: Adding over 1.6 km of slide sections and 18 new rides to expand capacity.
- Yas Bay East Beach: Expanding coastal lifestyle amenities along Yas Island’s eastern waterfront.
4. Digital Innovation & Sustainability
- Contactless Biometrics (FacePass): Miral implemented facial recognition technology across theme parks and hotel entry points on Yas Island, allowing guests a hands-free, seamless park entry and payment experience.
- Clean Energy Initiatives: Partnered with Emerge to install Abu Dhabi’s largest rooftop solar project at Warner Bros. World and SeaWorld Abu Dhabi, drastically offsetting operational carbon emissions.
Through continuous investment in immersive technology, global brand partnerships, and sustainable infrastructure, Miral remains the driving force behind Abu Dhabi’s ambition to be a top-tier global tourism destination.
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