Dubai, UAE — Etisalat UAE, now rebranded as etisalat by e&, has launched an innovative all-in-one communication platform, GoChat Messenger, offering free voice and video calling alongside a range of lifestyle and digital services.
The new app, available for download on both Android and iOS, allows users to make high-quality voice and video calls locally and internationally using just a mobile number for registration — with no subscription fee.

Beyond calling, GoChat Messenger integrates multiple everyday services under one roof. Users can transfer money, pay bills, play games, access the latest news, and enjoy exclusive Smiles vouchers and lifestyle offerings such as home services including cleaning, PCR testing, and salon bookings.
According to etisalat by e&, the launch of GoChat aligns with the company’s digital vision to offer enhanced connectivity and seamless digital experiences for customers across the UAE and around the world.
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The app aims to meet growing demand for integrated communication tools in a mobile-first world, and reflects the telecom operator’s commitment to innovation following its recent rebranding.
GoChat Messenger is available for free download globally via Google Play and the Apple App Store, with only a mobile number required to begin using its features.

The app has several unique features, including:
- International and local money transfers, including bill payments through eWallet
- Users can access home services including home cleaning, PCR at home, a salon at home as well gifting services
- Avail selected Smiles vouchers and deals through GoChat messenger
- Remain up to date with the latest news and events in the country
- Free-to-play games as an embedded feature





